1. Strategic alignment: Leveraging information technology for transforming organizations, Henderson and Venkatraman, 1993
2. IT-Enabled Business Transformation: From Automation to Business Scope Redefinition, N. Benkatraman, 1994
3. TOOLKIT: THE STRATEGIC ALIGNMENT MODEL http://visual.placodermi.org/2009/01/15/toolkit-the-strategic-alignment-model/
4. Competitive Potential of Micro-sized IT Outsourcing Vendors in a Small State of the European Union http://www.ibimapublishing.com/journals/JOOIM/2011/704367/704367.pdf
5. Strategic Alignment Model，SAM
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Topic: Which alignment perspective is best?
It is difficult to identify the best alignment perspective because I think that it has no standard answer.
Under different problem or situation, we need different solution to solve the problems. For alignment perspective, we need to understand what are the different between four dominant alignment perspectives first before we select one of them to solve the question.
In major, I think that we can separate two group of them. First group is about Operation Strategy - “Strategy Execution” and “Technology transformation”. Second group is about how IT might enable new or enhanced business strategies with corresponding organizational implications - “Competitive potential” and “Service level”.
As the article (Strategic alignment: Leveraging information technology for transforming organizations) said, “...we do not believe that there is one universally superior mode…If there were, it would not be strategic because all firms would adopt it.” and that mean we should understand the current situation and know what final result we want.
After I studying the business cases on different website, I learn more about the different and characteristic of the alignment perspectives. For example, United Services Automobile Association (USAA) know that their need to have a change of the technology, so they pursued a joint development venture with IBM and understood the issues in migrating their technology architecture ( use “Technology transformation” ). If USAA use another alignment perspective , such as Strategy Execution to solve the same situation, will it has the same result? I think it wouldn’t. It is because IS manager just designs and implements the requested IS infrastructure and process without IT vision in Strategy execution.
There is no BEST alignment perspective because environment or situation can be changed. Sometime Technology transformation can solve many problems, but not every time. It is not only understand each alignment perspective characteristic, but also analyze the current situation. If we clearly identify these things, we can make a best choice between alignments.
There is a youtube movie that I think it is very useful for me. Thank you.
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- Relevant Video which summarize the SAM model described in ref (1)
回覆刪除- Lacking concrete examples to illustrate under what circumstance, certain SAM alignemnt perspective would be more appropriate (see the Course Blog sample response for the details)
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Mark: Average